AB Data

participate in surveys or other types of research. And unfortunately, this is a big problem for agencies. And something definitely needs to be done about it to improve the impact and practicality of marketing research.

the 2017 GRIT Consumer Participation in Research study is that only a quarter ...

According to many sources, 70-80% of the effectiveness of advertising communications depends on content or creativity. It is creativity that is the key factor in the success of advertising and communications today. Banal solutions in advertising no longer work. You need to constantly search, try ...

based on the current global economic environment, the regional situation and indicators showing strengthening economic activity, economic growth in Central Asian countries is expected to continue in 2018-2019.

According to the World Bank, economic growth in Europe and Central Asia will average 2.7 ...

There are at least two different motivations that countries that host FDI. One is the lack of domestic savings to develop their own resource base or to serve the domestic market.

This motivation is usually characteristic of poor countries with low savings rates. The other motivation is the lack of ...

In all five countries, FDI inflows have been quite volatile: between 2006 and 2016, FDI inflows in Turkmenistan ranged from 6.6% to 22.5% of GDP; in Tajikistan, from 0.3% to 12.0%; in Kazakhstan, from 5.0% to 12.6%; in Kyrgyzstan, from 4.0% to 11.2%; and in Uzbekistan, from 1.0% to 4.2%. The period ...

Surely, if you work in one of the areas of marketing, you have faced the question of how best to convey an idea or message to your main customers. Let's imagine a fairly familiar situation: you have launched a new advertising campaign, but for some reason the main idea of ​​the advertisement does ...

Product testing
Understanding in detail how your product meets (or fails to meet) your customer’s needs is critical to both product development and marketing. Therefore, this type of marketing research should be conducted throughout the product’s life cycle.

Ultimately, you should be able to make ...

with many nuances, and often the result may suffer due to certain shortcomings. We would like to give some key advice on how to order marketing research correctly and how to significantly increase the practical significance and applicability of this research.

Tip #1. TAKE CARE OF THE RESEARCH GOALS ...

It involves data mining, text analytics, basic statistics, and multivariate statistical modeling to identify patterns and relationships in structured and unstructured data. An example of structured data is a customer database or an Excel spreadsheet containing survey data. An example of unstructured ...

In the last few years, there has been a surge of interest in such a project management concept as design thinking. Large global corporations and management gurus actively promote it.

We increasingly hear about design thinking in the context of rapidly growing innovative companies.In marketing ...