AB Data

Geo-targeting capabilities within an SMS marketing database can unlock significant sales opportunities. By collecting location data (with explicit consent, of course), businesses can send highly localized promotions, such as flash sales at a nearby store, events happening in a specific neighborhood ...

For beginners aiming to truly maximize the value of their verified marketing database, cultivating a data-driven culture throughout the entire organization is as crucial as the database itself. A data-driven culture means that decisions, at all levels, are made based on insights derived from data ...

Referral programs stand as arguably the most potent engine for generating exceptionally warm leads, effectively bypassing many of the initial trust and awareness hurdles inherent in cold outreach. A referral lead comes with an inherent endorsement from a trusted source, whether it's an existing ...