Mistake #6: Not Testing Optimal Ad Position

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One of the keys to success in Google Ads is to constantly test your ad positions and determine which position is most effective. Google’s simple formula is “bid x ad quality .” This formula shows that a high bid and a quality ad will increase the likelihood of your ad appearing at the top. However, as WordStream points out, the number one position is not always the best. While higher positions tend to get more clicks, conversion rates are not always the highest.

Positioning your ad in positions three to five may yield the best results bahamas phone number data in terms of quality clicks and conversions, especially if you’re not trying to build a brand. Instead of bidding more than your competitors, you should focus on improving your quality score. Ads in positions one to two get attention, while ads in positions three to five tend to be clicked by more informed and ready-to-buy users.

To increase your CLV, you need to develop and focus on your customer relationships. To determine the best ad position in Google Ads, you should test with different bids and CPCs depending on your industry and ad copy. Monitor your ad position and determine the position that will provide the highest return on investment by adjusting your bid strategy.