In the last few years, there has been a surge of interest in such a project management concept as design thinking. Large global corporations and management gurus actively promote it.
We increasingly hear about design thinking in the context of rapidly growing innovative companies.In marketing research, the trend towards increasing popularity of design thinking primarily affects qualitative research, since, in fact, many traditional qualitative studies perform some of the functions of design thinking and are integrated into the stages of this process.
Customer/User Experience
Focusing on customer experience is becoming increasingly important in many markets due to the high level of competition.
Customer experience is all aspects of a customer's contact lebanon cell phone number list with a business, throughout the entire history of the relationship. In such a history of the life of a customer and a company, everything is valuable: rational, emotional, physical and even spiritual aspects of contact, for example, the price of a product, politeness of employees, appearance and aesthetics of a location, brand strength, environmental friendliness, trust and common values.
Providing an excellent customer experience is already considered by 82.5% of companies as a key differentiator among competitors, and 77% see cost savings in an improved customer experience. Successful customer experience management ensures customer loyalty and reduces abandonment.
Design thinking is a methodology for solving engineering, business and other problems based on a creative rather than analytical approach. The main feature of design thinking, in contrast to analytical thinking, is not critical analysis, but a creative process in which sometimes the most unexpected ideas lead to the best solution to the problem.
The design thinking method consists of six stages.