You can place your call to action – just like I do – as a hyperlink in the text. But if you really want it to work well, your call to action has to jump off the screen. Put it on a banana , say Godin (2002) and Van Erkel (2011). A banana is a visually striking button. On the Twitter homepage you can see an example of this (see image 1).
Image 1. Example of a banana on Twitter's homepage
As a visitor to this page, your eye is drawn to that yellow button on the bottom right. In fact, you only brother cell phone list have attention for that big yellow banana. Because yes, website visitors are just like monkeys.
Automatic behavior
Not only monkeys react in this way to certain stimuli. Robin males also only have eyes for the red feathers of another male in their territory. It does not matter what the bird looks like, or whether it is a bird at all. Your palm with a few red feathers in it is sufficient. The red feathers are its enemy. The aggression of the robin is automatic behavior, which is caused by a so-called key stimulus.