Google and Yahoo update email verification requirements for 2024

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Google and Yahoo impose new email verification requirements on mass mailers
Google and Yahoo have introduced a new set of email validation requirements for bulk emailers. These requirements impact senders who send more than 5,000 emails per day. To comply with the new requirements, bulk senders will need to deploy SPF, DKIM, and DMARC, enable easy unsubscribe, and focus on the relevance of their messages.
Google's Email Authentication Policy
Google has been a pioneer in encouraging, implementing, and
enforcing strict privacy policies. These policies ensure end-to-end protection of email albania phone number data transactions and communications. Google's new email authentication policy aims to reduce email fraud and spam in 2024. In their latest announcement, it was stated that Google will make email authentication mandatory from February 2024. Domain owners who send bulk emails to Gmail addresses must authenticate their emails using DMARC. Gmail's AI-integrated defense systems block spam, phishing, and other forms of email fraud with a hit rate of 99.9%. These systems limit nearly 15 billion unwanted emails every day. In 2024, Google plans to go a step further and make it mandatory for senders of more than 5,000 emails per day to authenticate their emails.
Yahoo Email Verification Requirements
Yahoo is not far behind. Yahoo said that their main goal is to provide the best email experience for recipients. This goal will ensure that you only receive emails that you are interested in. To achieve this goal, Yahoo announced that by 2024, bulk email senders will need to deploy DMARC. Senders must also implement one-click unsubscribe and send emails that are valuable to Yahoo users.
Email Authentication Protocol
If you send daily: Google and Yahoo require all bulk senders to implement the email authentication protocols SPF, DKIM, and DMARC. This stops threat actors from sending spam by impersonating legitimate domains. Sender Policy Framework, or allows bulk email senders to authorize legitimate senders. SPF reduces spam complaints by allowing only allowed domains and IPs to send email on behalf of their domains. DomainKeys Identified Mail (DKIM) helps protect your email content from being tampered with. It adds a digital signature to the message header as a verification stamp. It ties it all together by aligning messages based on SPF and/or DKIM checkpoints. DMARC lets you set instructions for receiving servers to accept, quarantine, or reject misaligned emails. It helps protect your domain from phishing, spoofing, business email compromise, and more.
One-click unsubscribe mechanism
Email users will be able to unsubscribe from receiving emails from a specific sender with just one click! The one-click unsubscribe mechanism is another bulk email requirement announced by Google and Yahoo. This will make it easier for recipients to opt out of receiving emails they are not interested in. It will also help keep inboxes spam-free.
Google's spam threshold requirements
Google uses a variety of technical measures to prevent users from receiving spam. They now have clear threshold requirements for spam. It is best to have a spam rate below 0.1%. This will ensure that recipients are further protected from receiving unwanted or malicious messages. In any case, the spam rate should not be equal to or exceed 0.3%. Yahoo also recommends keeping the spam rate below 0.3%.
Gmail Email Verification Best Practices
If you're not a bulk email sender, you still need to follow some Gmail email verification best practices. Google has long encouraged users to follow safe sender practices, whether they send bulk emails or not.
Yahoo Email Verification Requirements
If you send daily: Google's .yahoo requires all senders to be authenticated using SPF or DKIM. If you enable Yahoo DKIM, your messages will be signed with a cryptographic hash to verify their authenticity. This also prevents messages from being tampered with by threat actors before they are sent. Alternatively, you can meet Yahoo's email authentication requirements by implementing Yahoo SPF. This will help you define a safe sender list in your SPF DNS record for sources you wish to allow to send email on your behalf.
Enable Email Authentication Protocol
Please note that you cannot implement DMARC unless you meet the Yahoo SPF requirements or the Yahoo DKIM requirements. DMARC requires SPF or DKIM to work. General email senders at Yahoo must comply with the following: Yahoo and Google are constantly updating email validation requirements. They have hinted that enforcement will be gradual. This will help them monitor email senders for compliance without causing a sudden blow to email deliverability. Here is the latest enforcement timeline: The timeline and requirements may continue to change as Google and Yahoo add new requirements. They may even extend the enforcement period to ensure that no one is left behind.