Marketing research is a rather complex service

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with many nuances, and often the result may suffer due to certain shortcomings. We would like to give some key advice on how to order marketing research correctly and how to significantly increase the practical significance and applicability of this research.

Tip #1. TAKE CARE OF THE RESEARCH GOALS. Any research and subsequent analysis necessarily arises from a specific problem of the company. This could be a lack of awareness of the market, a drop in sales, or poland cell phone number list/ insufficiently rapid growth of the market share of a product. Understanding and accepting the main problem, it is necessary to break it down into main goals and objectives. Build their hierarchy. At this stage, it is highly desirable to discuss possible goals with all users of the future research data. Your colleagues may have a different view of the goals of this research.

Tip #2. ALWAYS REMEMBER THE TARGET AUDIENCE. In order for the research results to be truly useful, it is necessary to survey the target audience. If for some reason the “wrong people” are surveyed, this can greatly distort the final conclusions, and the decisions made on their basis will be ineffective for the company.

Tip #3: THINK ABOUT HOW YOU WILL USE THE RESEARCH BEFORE IT BEGINS. Unfortunately, this is often thought about after the project is over. And this often becomes a cause of disappointment on both sides. Discuss with colleagues and with representatives of the research agency how you want to use the research data, what indicators you would like to see, what structure and format of the results.