One of the sad conclusions from

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participate in surveys or other types of research. And unfortunately, this is a big problem for agencies. And something definitely needs to be done about it to improve the impact and practicality of marketing research.

the 2017 GRIT Consumer Participation in Research study is that only a quarter of respondents worldwide were satisfied with their experience of participating in the study. In our view, this is a serious problem for marketing research.

According to world experts in the field of research, agencies must change their approaches and practices of working with respondents. If such methods of work were optimal before, today the situation is changing: people have less and less time and desire for such interaction.

What should a modern researcher do? The report includes iran cell phone number list a number of recommendations for marketing research agencies that we believe are useful.

According to the results of the study, “mobile” studies are preferable and more convenient for respondents, so the authors recommend giving preference to them.
Keep the survey to 10 minutes. We understand that you often want to ask the respondent all the important questions, but you need to understand that the longer the survey, the less truthful and thoughtful the answers will be. 10-15 minutes is the optimal duration in our opinion.
When designing a questionnaire, think like game developers or mobile preferences. Think first and foremost about user experience (UX)
Respondents want fair and equal return for their time. And return does not mean only monetary payment, but also the importance of the respondent's opinion and the opportunity to influence the decision of the customer company.
Use research as a stage of brand communication .
Let's look at some interesting figures and conclusions from the study:

The majority of respondents (55%) are dissatisfied primarily with the design/structure of the questionnaire . This problem is what makes them interrupt the survey without finishing it.
More than 50% of respondents noted that the questionnaire should be less than 10 minutes long .
The most popular motivation for participating in a survey is monetary payment, prizes. Moreover, if there is a choice of receiving this payment (cash, on a card, account replenishment, etc.), satisfaction from participating in a survey increases. The most popular method of receiving a reward is cash.