There are dozens of WordPress popup plugins that can help you improve your conversion rates. However, most of them slow down your website, offer inaccurate statistics, or worse.
For this reason, we decided to test all the most popular options and look at factors such as popup types, custom settings, reporting, and pricing.
In this article, we’ll share everything we’ve learned from testing the most popular WordPress popup plugins on the market, so you can figure out which one is the best option for your website.
Things to Look for With WordPress Popup Plugins
The main purpose of using WordPress popup plugins is to help you capture leads and increase your email list subscribers .
However, popups need to be used with caution. Poorly designed WordPress popups can easily ecuador telemarketing data become annoying and ruin the user experience and your brand reputation.
“Because of the intrusive and disruptive nature of pop-ups, marketers need to be careful about when and how they appear, and what type of content they present. In other words, context.
When the context is appropriate and the value added, pop-up forms can enhance the experience of website visitors and increase conversion rates.”
Ben Ratner – HubSpot
It is necessary to choose a solution that offers adequate interaction, targeting and behavioral personalization features, in order to offer the best user experience and ensure maximum conversion.
Performance is another issue with most WordPress popup plugins. Since many popup plugins use WordPress to track analytics, this significantly increases server load and slows down your website.